Pocket Phojo: Windows Mobile Solutions for Professional Photographers
July 27th, 2006 Jason Dunn
“Idruna Software Inc. has released Pocket Phojo 4.0, the smallest and most effective solution for editing, captioning, and transmitting images from anywhere in the world. With customers including AFP, The US Marine Corps, and The Associated Press, Pocket Phojo has proven itself as the ideal replacement for bulky laptops, successfully getting images back to base from Mount Everest, the middle of the Atlantic Ocean in a rowing boat, and a few football matches in Germany. Pocket Phojo 4.0 has unique new features designed for covering large events such as the World Cup, where it was used to great effect. Simply connect your Pocket PC to your Canon 1D Mark II, Mark II N, or 1Ds Mark II via USB, take your photos as normal, then all you have to do is press the Protect button on the back of the camera to transmit a fully captioned and press ready image via WiFi, Bluetooth Phone, or BGAN satellite modem, while you keep shooting! Pocket Phojo has become an extremely powerful yet easier to use alternative to the Canon WFT-E1 WiFi transmitter, and greatly extends the capabilities of the supported cameras.”
You can read the rest of the press release, or watch a series of Flash-based videos on what Pocket Phojo is, and what it can do. In a nutshell, Pocket Phojo is software that enables professional photographers to have a highly-optimized work flow process with their photos, specifically in the area of transmission. The Pocket PC serves as either an automated transmission point in that process, or as an editing tool that allows the photographer to make changes to the photos in the field, then send them on to their press bureau. It’s fascinating to see Windows Mobile devices used in professional capacities such as this - the software is aimed at people doing this for a living, with pricing starting at $389 USD for a freelancer version of Pocket Phojo. As Windows Mobile devices move towards higher wireless bandwidth (such as EVDO), the appeal for this type of solution will only broaden as it breaks away from needing to be near a WiFi signal.